• The most convenient size for people on-the-go
• The first size purchased to try product for the first time
• Taken to work, school, or play; packs well in lunches
• The customer’s choice to consume during the day and use the gallons when at home
• Hydrate in 16.9oz bottles has the best price over most any branded products on the grocery store shelf

1 Liter:
• Ranks 3rd in overall sales, but has a loyal customer base
• The active customer who is working out chooses the larger size, but it still fits in their gym bag
• The customer who works a labor intensive job keeps the 1 Liter size handy to stay hydrated
• Is convenient for the customer who wants to drink a specific number of ounces per day for their health

1 Gallon:
• Our best seller
• The customer who drinks Hydrate for health benefits makes it their primary source of water hydration
• They are less likely to resort to tap water at home or cheap purified water
• The customer realizes a reduced cost over buying individual small bottles